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Categories

Most Admired Customer Engagement (Campaigns, Creatives, Activities) - Executed From January 2023 onwards
(You Can submit multiple Entries For Each Campaign)
Each Entry will Have 1 Main Category and 1 Sub Category

Mediums of Marketing for Customer Engagement Sub-Category (How Best you describe It)
Digital Marketing Innovation
Mobile Marketing Creativity
Radio Effectiveness
Print & Publishing Successful Use of Technology
Television Innovative Loyalty Program
Influencer Marketing Successful Use of CSR activity
Out Of Home Media Effective use of Customer Feedback
Retail Touch Points and Merchandising Best use of Celebrity Endorsement
Events Effective use of Market Research
BTL Activities Promotions
Online Media
Word of Mouth Marketing
Non Traditional Media
Data Driven Marketing
Email Marketing
Customer Service
Experiential Marketing
PR
Social Media App
AI (Artificial Intelligence)
Most Admired Social Message

01. Digital Marketing Excellence Award:
Recognizing outstanding use of digital platforms, including websites, social media, email, and online advertising, to engage and connect with customers.




02.Mobile Marketing Excellence Award:
Celebrating innovative strategies that leverage mobile devices and apps to create personalized, relevant, and seamless customer engagement experiences.



03.Out of Home Media Engagement Award:
Honoring exceptional campaigns that utilize billboards, transit advertising, and outdoor installations to engage audiences and create memorable interactions.



04.Print and Publishing Engagement Award:
Recognizing creative and impactful engagement efforts that leverage print media, magazines, brochures, and other traditional publishing formats.



05.Television Marketing Excellence Award:
Celebrating successful engagement strategies executed through television commercials, shows, sponsorships, and other television-based initiatives.



06.Radio Engagement Excellence Award:
Highlighting creative and effective use of radio advertisements, podcasts, and other audio content to connect with diverse audiences.



07.Event and Promotions Engagement Award:
Recognizing exceptional customer engagement efforts through events, trade shows, product launches, and experiential marketing activations.



08.Retail Touch Points Engagement Award:
Honoring strategies that optimize customer engagement at physical retail locations, including interactive displays, personalized shopping experiences, and more.



09.BTL (Below the Line) Activity Award:
Celebrating effective below-the-line marketing activities, such as direct mail, point-of-sale displays, and targeted promotions.



10.Online Media Engagement Award:
Recognizing excellence in creating engaging online experiences through websites, apps, social media, and other digital touchpoints.



11.Non-Traditional Media Engagement Award:
Honoring innovative and unconventional methods that engage customers, such as guerrilla marketing, ambient advertising, and immersive experiences.



12.Data-Driven Marketing Excellence Award:
Celebrating the use of data analytics and insights to drive personalized and impactful customer engagement strategies.



13.Email Marketing Engagement Award:
Recognizing exceptional use of email campaigns and communications to foster engagement, loyalty, and meaningful interactions.



14.Customer Service Engagement Award:
Honoring organizations that have demonstrated outstanding commitment to delivering exceptional customer service and support.



15.Experiential Marketing Excellence Award:
Celebrating immersive and experiential campaigns that create lasting emotional connections and engagement with customers.



16.Public Relations (PR) Engagement Award:
Recognizing strategic PR efforts that effectively engage audiences, shape perceptions, and build positive brand relationships.



17.Social App Engagement Award:
Honoring creative and effective use of social apps to engage and connect with customers on popular social platforms.



18.AI-Powered Engagement Award:
Celebrating innovative use of artificial intelligence to create personalized, predictive, and impactful customer engagement experiences.



19.Influencer Marketing:
Influencer marketing involves collaborating with individuals who have a significant following and influence in a particular niche or industry to promote products or services.



20.Word of Mouth Marketing:
Word of mouth marketing refers to the organic spread of information, recommendations, and opinions about a product, service, or brand from person to person.



21.Most Admired Social Message:
The ability to leverage social messaging for both business success and societal good.


Description of sub categories:



Subcategory: Innovation
Description: In today's rapidly evolving [industry/field], innovation is the driving force behind transformative customer engagement strategies. The "Innovation" subcategory recognizes exceptional achievements in pushing the envelope, introducing novel ideas, and harnessing cutting-edge technologies to craft remarkable interactions with customers.



Subcategory: Creativity
Description: Creativity is the cornerstone of customer engagement that captures attention, sparks emotion, and forges lasting connections. The "Creativity" subcategory recognizes those who have harnessed their imaginative prowess to develop original concepts, content, and campaigns that break the mold and redefine the boundaries of conventional engagement.



Subcategory: Effectiveness
Description: Effectiveness is the ultimate gauge of a customer engagement strategy's success. The "Effectiveness" subcategory recognizes those who have not only conceptualized innovative approaches but have also translated those concepts into tangible and quantifiable outcomes that drive customer satisfaction, loyalty, and brand advocacy.



Subcategory: Innovative Loyalty Programs
Description: In the landscape of modern customer engagement, innovative loyalty programs are game-changers that transform repeat transactions into meaningful relationships. The "Innovative Loyalty Programs" subcategory acknowledges individuals, teams, or organizations that have pioneered fresh and imaginative loyalty initiatives, setting new standards for customer engagement and loyalty-building.



Subcategory: Successful Use of Technology
Description: The "Successful Use of Technology" subcategory celebrates individuals, teams, or organizations that have effectively leveraged technology to elevate customer engagement to new heights. This recognition acknowledges those who have embraced the potential of technological innovations to redefine customer interactions, strengthen relationships, and achieve outstanding results.



Subcategory: Successful Use of Corporate Social Responsibility (CSR)
Description: The "Successful Use of CSR" subcategory honors individuals, teams, or organizations that have masterfully woven CSR initiatives into their customer engagement fabric. This recognition applauds those who have showcased how genuine care for societal and environmental well-being can inspire customer loyalty, brand admiration, and meaningful interactions.



Subcategory: Best Use of Celebrity Endorsement
Description: The "Best Use of Celebrity Endorsement" subcategory recognizes individuals, teams, or organizations that have harnessed the star power of celebrities to craft compelling customer engagement initiatives. This recognition applauds those who have showcased how the right celebrity partnership can spark interest, boost credibility, and cultivate deeper connections with audiences.



Subcategory: Effective Use of Customer Feedback
Description: The "Effective Use of Customer Feedback" subcategory celebrates individuals, teams, or organizations that have leveraged customer feedback as a guiding compass for their engagement strategies. This recognition applauds those who have showcased how listening to customers and acting upon their insights can result in enhanced experiences, brand loyalty, and lasting connections.



Subcategory: Effective Use of Market Research
Description: The "Effective Use of Market Research" subcategory celebrates individuals, teams, or organizations that have transformed market insights into actionable strategies, leveraging data-driven decision-making to create impactful customer engagement experiences. This recognition applauds those who have showcased how understanding customer preferences, behaviors, and trends can drive engagement innovation.



The details required as a write up (Just a suggestion and not compulsory to be in the same format, you can use your own creativeness to submit your entries): Concept, Media Strategy & Plan, Target Audience, Execution

Excellence in PODCAST for Customer Engagement
Business
Comedy
Education
Entertainment
General Podcasting
Health
Kids & Family
Music
News & Politics
Religion & Spirituality
Science & Medicine
Society - Culture
Sports & Recreation
Storyteller - Drama
Technology
TV & Film
Grand Prix Award Categories
Most Admired Digital Marketing Agency for Customer Engagement
Most Admired Mobile Marketing Agency for Customer Engagement
Most Admired Radio Station for Customer Engagement
Most Admired BTL Agency for Customer Engagement
Most Admired Newspaper for Customer Engagement
Most Admired Television Channel for Customer Engagement
Most Admired OOH Media Agency for Customer Engagement
Most Admired Online Media for Customer Engagement
Most Admired Customer Engaged Brands
Most Admired OTT Platform for Customer Engagement
Most Admired Influencer Marketing Agency of the Year

01. Digital Marketing Professional of the Year Award
Description:The Digital Marketing Professional of the Year Award is a prestigious accolade that recognizes an exceptional individual who has demonstrated outstanding expertise, innovation, and leadership in the field of digital marketing. This award honors a visionary who has not only achieved remarkable results but has also contributed significantly to the advancement of digital marketing practices and the industry as a whole.
Criteria: Provide comprehensive details about the nominee's achievements, contributions, and alignment with the criteria.Strategic Vision: Results and Achievements: Leadership and Innovation: Thought Leadership: Adaptability to Trends: Positive Impact on Business: Innovation in Customer Engagement:



02. Customer Engagement Professional of the Year Award
Description: The Customer Engagement Professional of the Year Award is a prestigious recognition that celebrates an exceptional individual who has demonstrated exceptional expertise, dedication, and innovation in the realm of customer engagement. This award honors an individual who has not only achieved remarkable results but has also significantly contributed to advancing customer engagement practices and enhancing relationships between organizations and their audiences.
Criteria: Provide comprehensive details about the nominee's achievements, contributions, and alignment with the criteria.:Strategic Vision: Measurable Impact: Leadership and Collaboration: Thought Leadership: Incorporation of Multichannel Approaches: Data-Driven Insights: Innovation in Engagement Techniques: Positive Impact on Brand Perception: Collaboration with Customers:



03. Outdoor Media Professional of the Year Award
Description: The Outdoor Media Professional of the Year Award is a prestigious accolade that celebrates an exceptional individual who has demonstrated exceptional expertise, creativity, and innovation in the realm of outdoor media marketing. This award recognizes a visionary who has not only achieved remarkable results but has also significantly contributed to advancing outdoor media practices and reshaping the way brands engage with audiences in the physical world.
Criteria: Nominees for the Outdoor Media Professional of the Year Award will be evaluated based on the following criteria:Strategic Vision: Creativity and Conceptualization: Effective Use of Space:Data-Informed Decision-Making: Integration with Digital: Positive Community Impact: Collaboration and Partnerships



04. PR Professional of the Year Award
Description: The PR Professional of the Year Award is a distinguished recognition that celebrates an outstanding individual who has demonstrated exceptional expertise, innovation, and leadership in the field of public relations (PR). This award honors a visionary who has not only achieved remarkable results but has also significantly contributed to advancing PR practices and shaping the way organizations communicate with their stakeholders.
Criteria: Nominees for the PR Professional of the Year Award will be evaluated based on the following criteria: Strategic Communications: Measurable Results: Crisis Management: Media Relations Mastery: Stakeholder Engagement: Thought Leadership Contributions: Integration of Digital PR: Positive Impact on Brand Perception: Collaboration and Partnerships



05. Most Admired Podcast Professional of the Year Award
Description: The Most Admired Podcast Professional of the Year Award is a prestigious recognition that celebrates an exceptional individual who has demonstrated remarkable expertise, creativity, and leadership in the realm of podcasting. This award honors a visionary who has not only achieved outstanding results but has also significantly contributed to advancing the podcasting industry, reshaping audio content, and connecting with audiences through the power of podcasting.
Criteria: Nominees for the Most Admired Podcast Professional of the Year Award will be evaluated based on the following criteria:Innovative Content Creation: Engagement and Reach: Quality Production: Impactful Guest Selection: Thought Leadership Contributions: Audience Interaction: Cross-Platform Integration: Positive Impact: Podcasting Innovation



06. Most Admired News Anchor of the Year Award
Description: The Most Admired News Anchor of the Year Award is a prestigious honor that celebrates an exceptional individual who has demonstrated exceptional journalistic skills, integrity, and leadership in the field of news anchoring. This award recognizes a news anchor who has not only delivered outstanding news coverage but has also become a trusted voice, shaping public opinion, and providing insightful perspectives on important events.
Criteria: Nominees for the Most Admired News Anchor of the Year Award will be evaluated based on the following criteria:Journalistic Excellence: Integrity and Objectivity: Innovative Reporting: Connection with Audience: Impactful Storytelling: Thought Leadership Contributions: Community Engagement: Cross-Platform Presence: Positive Influence



07. Apprentice Radio Jockey of the Year Award
Description: The Apprentice Radio Jockey of the Year Award is a prestigious accolade that celebrates a talented young individual who has demonstrated exceptional skills, passion, and potential as an apprentice radio jockey. This award acknowledges an apprentice radio jockey who has not only captivated audiences with their engaging and creative broadcasts but has also contributed to the growth and vibrancy of the radio industry.
Criteria: Nominees for the Apprentice Radio Jockey of the Year Award will be evaluated based on the following criteria: On-Air Excellence: Content Innovation: Audience Engagement: Achievements and Contributions: Adaptability: Positive Energy and Presence: Influence and Impact: Learning and Growth: Future Potential



08. Celebrity Radio Jockey of the Year Award
Description: The Celebrity Radio Jockey of the Year Award is a prestigious recognition that celebrates a renowned individual who has brought charisma, entertainment, and captivating content to the world of radio broadcasting. This award acknowledges a celebrity radio jockey who has not only enriched the airwaves with their unique personality but has also left a lasting impact on listeners, contributing to the vibrancy of the radio industry.
Criteria: Nominees for the Celebrity Radio Jockey of the Year Award will be evaluated based on the following criteria:Distinctive On-Air Presence: Engaging Content: Connection with Listeners: Impactful Campaigns: Celebrity Influence: Innovation and Uniqueness: Positive Influence: Contribution to Radio: Entertainment Legacy:




09. Radio Jockey of the Year Award
Description: The Radio Jockey of the Year Award is a prestigious recognition that celebrates an exceptional individual who has demonstrated outstanding talent, creativity, and dedication in the field of radio broadcasting. This award honors a radio jockey who has not only captured the hearts of listeners with their on-air charisma but has also made a significant impact on the radio industry through their engaging content and unique style.
Criteria: Nominees for the Radio Jockey of the Year Award will be evaluated based on the following criteria: On-Air Excellence: Engaging Content: Connection with Listeners: Innovative Segments: Positive Influence: Community Engagement: Versatility: Influence on Radio Industry: Legacy in Radio




Guideline
Name of the Agency/Client - This will come on winners trophy
Upload the Write-up (Google Drive) - Max 500 words in PPT, PDF or Word Doc & upload the file on Google Drive and share the Link in public sharing mode
Upload the supportives (Google Drive) - (Images, PPT etc) on Google Drive & Copy the link in public sharing mode Max 3
Upload the Video on Youtube - Copy the link in Entry Details Sheet (Max 2)
For radio award categories Upload Audio file on Sound Cloud - Copy the link Max 2 (if any)
Criteria/Details for Entry Submission for Customer Engagement Campaigns, Creatives, Activities
Highlight any unique campaigns that resulted in improved customer engagement .
This will also include campaigns started before the time frame but has to be ongoing in the given financial year.
Max 500 Words Write up(Covering Note to Justify Your Entry Which Should Include (Not Compulsory to be in the same pointers). Concept, Media Strategy & Plan, Target Audience, Execution & Results if you can provide) to be uploaded on google drive along with relevant supportive. 
Highlight new technology implementations/processes that improved customer engagement (if applicable).
For Individual & Organisation Awards
Highlight any unique campaigns that resulted in improved customer engagement .
Write up of not more than 2000 words (Concept, Implementation of Innovative Ideas and Key Achievements, Awards received (if any) 
Campaigns/Activities executed from January 2023 onwards can be submitted as supportives to be uploaded on google drive , videos from youtube if any (to be shared as public sharing links). 
EARLY BIRD DICOUNTED FEES STANDARD LATE FEES
Fees remitted before 28th Feb Fees remitted by 10th March Fees remitted After 10th March
11 - 20 Entries 21 and Above
10% on Total Fees 15% on Total Fees

For more information, please contact